Small Spaces Photoshoot
Project Management + Art Direction
I led the Small Spaces photoshoot from concept to final delivery in support of launching our new Small Spaces Collection across e-commerce platforms. With the goal of creating compelling product imagery and enhanced content that would drive engagement and conversion, I developed the shot list and mood boards to establish a clear, strategic creative direction. From scouting and securing the location to sourcing external talent, coordinating models, purchasing props, and organizing product transport, I managed every detail to keep production seamless and on schedule. On set, I art directed the shoot to ensure each image was purposeful, cohesive, and optimized for digital use. Afterward, I oversaw file management, prepared assets for web, and distributed final deliverables - ensuring the content was not only visually strong, but ready to perform